Use the right utility or workflow for the job

The SEO Toolkit

36 instant tools, most of them free with every plan, organized by outcome: exams, analyzers, generators, AI and SERP searches, writing and monitors. Each runs on a public URL or pasted input, applies the same standards as the full check, and saves the result privately to your workspace, so nothing gets lost in a forgotten tab. The page check, redirect check and header check can be identified as Googlebot, GPTBot or a phone, and the robots.txt tester covers more than twenty crawler user agents. If a quick check uncovers something real, a full site audit is just a click away.

The writing tools

From Pro onwards, the content author produces eleven formats, from SEO articles and category URLs to press releases and FAQ sections, and the paraphraser rewrites in twelve voices with adjustable strength and up to three variants. Both enforce editorial-level rules: Protected terms are never rewritten, filler vocabulary is forbidden, and facts are never invented. Both are measured per run with visible consumption.

AI Tools Studio

One hundred defined workflows in search intelligence, editorial production, social publishing, brand strategy, paid growth and visual creation. Each workflow asks for the inputs that change the outcome, can anchor itself in your connected site's evidence, and reports its results before issuing you a credit. The results are saved versioned with their sources, edits, and comments, so a run from three weeks ago reopens exactly where it left off. Browsing is possible for each plan; The version is included from Growth.

Command Center

The decision level. Select a site, ask a real question, or start with one of ten guided tasks, and it reads only that site's stored evidence and creates a plan linking each measured claim to its source report. The depth is your choice for each task: quick scan, best balance or detailed review. Anything costly or external, a new crawl, an outbound change, ends up with an approval card that only an owner or admin can accept. Skills, visible memory and planned automations make the tenth run smarter than the first. Included from Growth.

Ad Studio

Evidence-based campaign work: text size that fits the exact limits of ten platforms, AI ad images, creative research of competitors with longevity signals, keyword groups seeded from your own Search Console and the checks that ad tools skip, a tracking audit and a landing page teardown before moving the budget. All designs and exports; Nothing is ever published to your advertising accounts. The free tier, Planner, UTM Builder, Policy Checks and Playbooks, works on any plan; The AI ​​level is measured from Pro.