Swiss Knife SEO

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Do the full client job without paying for three separate tools

Lead with a free prospect scan, deliver branded reports, watch rankings and links, and run daily checks from one account. Upgrade only after the workload pays for it.

Win the job

Enter the field with evidence, not promises

The quickest way to get a new customer is to show them something about your website that they didn't know. Complete the free instant audit on your homepage and open the call with real insights.

Check before you sign

Include a prospect's public URL in the instant check. No registration, no card, no waiting. You'll receive a health score and results organized by impact that you can include in a proposal or share on a call.

Lead with business impact

The results are sorted by importance, with the exact indication URLs after each result. This turns a vague “Your SEO needs job” into “These 12 URLs are blocked from search and here is the repair,” which is what closes deals.

Try it on any website

Target your own portfolio site or a previous client to see the report a potential client would see. It's the same engine proven in live production facilities.

Carry out a free audit →
Look professional

Reports that read as your work, not ours

You are the brand in front of the customer. White label reporting ensures this, so every achievement builds your name rather than promoting a tool.

Branded and protected

Your logo, your name, your language

Turn any crawl into a branded, printable report or protected live link. Add your logo and company name once and every export will carry them. Customers get simple language to follow without an SEO dictionary.

  • White label report builder with your logo and brand name
  • Expiring, revocable client links with optional password
  • Exported to PDF, XLSX workbook and CSV for submission
  • Monthly report via email so employees can see visible progress
Cover the entire job

One subscription instead of several

Independent work runs on slim margins. Swiss Knife SEO combines technical auditing, rank tracking, backlinks, search evidence, AI visibility, and 36 instant tools under one login, so you don't have to pay for four tools to get a client's job done.

Technical audit

Crawl and render any page, get a health score from 0 to 100 with over 40 audit and intelligence reports, and turn each result into a verified repair at the next crawl.

Ranking and search data

Track positions with SERP features and history, then join Search Console and GA4 so you can report on clicks and traffic, beyond rankings.

Backlinks and AI search

Watch out for lost links and anchor changes. also, track where a customer is cited in AI response systems. More and more customers are now asking this question.

Site audit Rank tracker Backlink monitor Search performance AI visibility SEO Toolkit White label reports
Daily driving

36 instant tools for a quick check

Not every task requires a full crawl. A client emails you with a page and asks why it's not ranking. Open a single tool, paste URL and respond in seconds.

1

Choose a tool

Instant page checker, redirect checker, header inspector, robots.txt tester, schema generator, SERP previewer and 30 others, each built for one job.

2

Enter a URL

No crawling on a schedule and nothing to set up. The tools pull live reports in seconds, so a quick customer question doesn't eat up your afternoon.

3

Answer with confidence

Copy the result directly into an email or ticket. Small, concrete answers delivered quickly keep freelance clients coming back.

Grow at your own pace

Start for free and only pay when the work warrants it

The free plan is a permanent account, not a countdown. It includes a small website and all the instant tools so you can get your first customer before spending a dime. As the squad grows, Starter and Pro raise the limits.

Free

The complete reporting suite for up to 100 URLs, the 36 instant utilities and a Health Score without the need for a card. Perfect for a first customer or a personal website.

Starter

A low monthly price that raises the URL cap to 1,000 URLs per crawl, adding more sites and more crawls each month. This is the plan that most freelancers move to once they get a real client assignment.

Pro

More sites, more crawl volume, JavaScript rendering, and the more complete reporting that a busy solo consultant relies on across multiple staffs. AI visibility tracking is an add-on at this level and is included from Growth.

Don't know where to land? Most freelancers start with the free plan and then choose Starter or Pro once client reports are at stake. You can find the full breakdown on the Pricing page, or Get in touch if you would like a hand measurement.

Frequently asked questions

Before you begin

Is the free plan really free?
Yes. The free plan is a permanent account and not a time-limited trial. You get the full reporting suite for up to 100 URLs, the 36 instant tools and a health score without the need for a card. If your client work goes beyond the scope of the free plan, you can upgrade to Starter or Pro, but there is no time constraint forcing you there.
Is white-label branding included?
White label reports are included in every plan, even the free plan. You add your own logo and company name, then turn each crawl into a branded, printable report or protected live link with an expiration date and optional password. Customers see your brand and clear language, not ours, so the work reads as yours.
Can I check a prospect's website before they sign?
Yes. Run the free instant audit on any public URL, including a prospect's homepage, without logging in. You'll receive results organized by impact, giving you a concrete starting point for the conversation before a contract or payment is made.

Win the next client with evidence

Run a free audit on a prospect's website, then open a free account and keep all the tools in one place. Upgrade to Starter or Pro when the work is ready.